超个性化和超本地化

Competition for retail customers is fierce. Expectations are higher now than they’ve ever been. Consumers want a simple and seamless relationship between shopping online and at bricks-and-mortar stores. So, how can you meet their expectations?

The answer is hyper-personalization and hyper-localization. These strategies gather customer data and offer localized content to draw customers into stores, improve customer experience, and boost retail sales. This course will show you how to use those strategies.

By the end of this course, you’ll be able to:

• Define hyper-personalization and hyper-localization
• Recognize the benefits of using hyper-personalization and hyper-localization
• Apply hyper-personalization and hyper-localization strategies for retail success

Why take this course?

This course is ideal for retail managers or anyone working at a retail head office. You’ll find out what hyper-personalization and hyper-localization are and how they benefit retail businesses. You’ll also discover how to use hyper-personalization and hyper-localization to increase retail sales.

15 mins | SCORM | Takeaway Tasks