创造零售体验--不仅仅是购物

In-store shopping can be dull. You go in, find something you like, and then you wait in line for ages to pay for it. But customers don’t need to visit physical stores to buy things anymore. Online shopping is more convenient. So, to keep customers coming in, bricks-and-mortar stores have to do something different.

Creating a retail experience is a great way to improve the customer journey and increase customer engagement. It’s not just shopping. It gives customers an experience they can’t get anywhere else. Luckily, there are lots of ways to create retail experiences, and this course will show you how.

By the end of this course, you’ll be able to:

• Differentiate between having a retail experience and just shopping
• Recognize the characteristics of a good retail experience
• Create engaging retail experiences

Why take this course?

If you're a retail manager or work at head office, you’ll find this course ideal. You’ll learn the difference between retail experiences and simply shopping. You’ll also discover what makes a good retail experience, and how to create engaging ones.

10 mins | SCORM | Takeaway Tasks