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Challenger selling can enhance your sales process by pushing the customer out of their comfort zone and presenting a specific product as their solution. When you utilize challenger selling, you can encourage customers to consider new opportunities and pitch an alternative way forward.

Using the challenger-selling methodology, sales reps can take control of any customer conversation. This process focuses on the three T’s – Teaching, Tailoring, and Taking control of a sales experience. This course has been designed to show you how to use challenger selling to your advantage.

By the end of this course, you’ll be able to:

• Explain what exactly challenger selling is
• List the 5 types of sales reps in the challenger-sales methodology
• Describe how to adopt challenger selling during your sales process

Why take this course?

When you’re working in sales, using the challenger methodology will help you to find opportunities in the customer’s business to position your product as the solution. This course will help you understand exactly what challenger selling is, so you can use it appropriately. You’ll also learn to identify the 5 types of sales rep according to the challenger-selling methodology and understand how to adopt this method into your sales process.

15 mins | SCORM | Infographic