Defining Customer Success for Sales

You’ve made a sale and got a new customer. But can you keep that customer? Bad experiences can send a valued client to a rival business and put a dent in sales revenues. To prevent customer churn and inspire customer loyalty, the customer experience needs to be optimized for customer success right from the start. That’s not as easy as it sounds.

Good customer success creates happy customers. And happy customers are a great asset for making more sales. They’ll buy more products, pay more for services, and encourage friends and family to do the same. To achieve good customer success, you need to know what “success” means to your customers, and then follow best practices to deliver that.

By the end of this course, you’ll be able to:

• Recognize the importance of understanding customer success early on to achieve sales success
• Identify what success looks like for the customer, so everyone works toward the same goal
• Describe how to apply best practices for customer success to deliver more revenue

Why take this course?

Good customer success makes sales easier. This course is for sales representatives, executives, managers, and customer success representatives. You’ll learn why it’s important to understand customer success early in the process, get a better idea of what success looks like for customers, and develop customer-success best practices.

15 mins | SCORM | Takeaway Tasks