Copywriting Essentials

Shakespeare once said, “There’s nothing more important than words.” Profound, isn’t it? Actually, he didn’t, but the meaning is true anyhow. And we bet that when you thought the greatest wordsmith of all time said that, it had more impact. That’s the power words have.

Imagine a world without them. Well-written, engaging words are important to every business. Why? Because well-crafted copywriting is a direct conversation with your audience. If you get it right and hit the right emotion, a single line of narrative can convince individuals to take action. That action might be purchasing something, leaving an email address, choosing you over a competitor, or simply booking tickets to see the next Shakespeare epic. Ok, maybe not the last.

By the end of this course, you’ll be able to:

? Understand how to write creative copy that readers will remember
? Recognize the dos and don'ts of creating outstanding copy
? Explain why emotion is used in persuasive copywriting
? Identify unique value propositions to easily explain product benefits

Why take this course?

Copywriting is one of the most fundamental parts of marketing and advertising. It starts with a content plan, and it provides the bedrock for all good campaigns. As someone who works in marketing, your copy should make the audience feel, think, or respond. People act on emotion. After reading it, they should be intrigued, and left wanting more. Think of it as the grandest call to action. You only have a few words to convince them. Take this course and learn how.

15 mins | SCORM | Development Plan